LinkedIn recently listed ‘Digital Marketer‘ as the top in-demand job for 2020. As anyone who has been involved in Network Marketing can confirm, to be successful in this industry you have to treat it like any other business.
It is a business, just as much as any franchise or startup is.
Well in 2020, any business is going to revolve around digital marketing, or what we call in our business, ‘Digital Network Marketing‘.
The fact is, whether you own a local franchise or you work from home, the evolution of modern technology has changed the way businesses operate. Even more so after the Covid-19 pandemic.
The simple fact is that if you are going to build a successful network marketing business , you are going to build it online.
Ultimately, you’ll convert that traffic that starts generating leads and sales.
How to Find Prospects Online
So, how do people market their business today in a time when the customer is in control now more than ever? People have changed how they research and consume information, products and services, so you have to reach them where they are.
Digital marketing continues to be the most effective way to reach prospects and customers. Building a comprehensive digital marketing strategy is the key to improving your bottom line and getting a return on your investment.
If you need help getting good leads for your network marketing business, we can help. Here are a few tips to help you implement a comprehensive digital marketing strategy. Your strategy will help you reach prospects online and grow your network marketing business.
Companies blast us with information all the time, but most of the time it’s not very relevant or valuable. Flyers and ads from our mailbox go in the trash, and most emails go to the spam folder.
Content Marketing is an approach focusing on creating and distributing content. Relevant content will help you attract and retain your target audience.
Instead of putting 1000 flyers in the parking lot at the mall and hoping someone may be interested, you create content that targets those people specifically. Create useful content that helps them with their search. If we offer consistent, valuable information to potential customers, they ultimately reward us with their business and loyalty.
Tell a Story
The best network marketers in the world leverage the power of storytelling to improve their brand and expand their marketing. People connect to stories, and empathy is a powerful tool for building trust. There is a saying that goes,
There are three core things you need to get started with digital marketing: know your customers, tell your brand story, and set your goals. Based upon those you will know what content your customers are looking for, where they spend their time, and how to measure and analyze reporting.
For example, my goal is to provide relevant, useful content that helps people be more successful with their business. Video is the best form of content for me, but there are many types to choose from. I provide content that I think will reach my audience where they are.
SOCIAL MEDIA MARKETING
Social Media Marketing is a powerful way for your network marketing business to reach prospects and customers. Your customers are already interacting with brands through social media. Use social networks such as Facebook, Instagram, or YouTube, to connect with your audience.
Social Media has changed how people communicate and it’s changing how organizations do business. Social Media needs to be an integral component to any successful network marketing business plan. People don’t care about brands, or even about products, as much as they care about other people.
Who’s On Social Media?
Social Media Marketing involves creating and sharing content on social media networks where your target customers spend time. You’re not posting randomly, make sure you’re using your content to achieve your marketing and branding goals.
The primary tasks for social media are posting text and image updates, and videos. Most platforms also offer paid advertising. Social media is the best way to distribute the the unique content you create with your content marketing strategy.
I’m constantly releasing content on all of my social media platforms, but it’s not all the same content. Each network has it’s own demographic, so to reach my entire audience I have to use them properly.
For example: Instagram has a significantly younger demographic than Facebook and Twitter. Pinterest is very visual and is more popular with women. YouTube is used primarily by the millennial generation. Know your market, and go meet them where they are.
Creating Content on Social Media
Creating the content on your social media platforms can get tricky after a while. You may find yourself struggling to find post ideas that are appropriate for your business.
Before you do anything else, consider your target market. Figure out who you’re talking to and where you want to talk to them. From there figure out what’s going to interest and entice them.
For more tips on creating regular Facebook content, enjoy this post.
When you consider the number of emails you get rid of without reading them, it can seem like email is a useless platform. However, according to the Direct Marketing Association, email marketing’s ROI is around 4,300%. So not only does it have the broadest audience, but it’s cost effective.
With a good content marketing strategy in place, email may be more powerful than ever. Everyone has at least one email address and most check emails regularly on all of their devices.
This isn’t about email newsletters that end up unread in the spam and trash folders. Those are almost completely ineffective. What does work is good email content that deepens your relationship with your audience.
Email is another important content distribution channel, and one that connects you directly with members of your target audience. Stay in touch with your community and build stronger relationships long term.
CREATING A COMPREHENSIVE DIGITAL NETWORK MARKETING STRATEGY
We’ve only barely touched on the basics of combining network marketing with digital marketing. This probably isn’t quite enough detail for you to go and start implementing a new digital network marketing strategy right now.
My goal is to help you change your thinking. There are so many more tools at your disposal to grow your business than you think. Turn your focus to income producing activities online.
Start by dialing in on your target market and consider who is the most interested in your products. Once you know who your audience is, then you can figure out where they are online. At that point, it’s a matter of connecting your audience with your content.
When you know who your market is and what problem you can help them solve, you need to determine which digital marketing channels will work best so you can build a comprehensive plan that includes website design, email marketing, social media marketing, video marketing…you see where we are going here?
That’s more than I can help with in this post, but if you want, reach out to me directly and learn more about training or coaching options that might fit your needs. In the meantime, good luck!
ABOUT DARIN Darin Kidd is one of the most in demand trainers in Network Marketing today. After his vast 28 years in the industry, he has acquired a lot of knowledge. He is a multiple seven figure earner with over 1,000 personal recruits and built teams of thousands of distributors.
As an accomplished trainer and mentor, he has led hundreds of live events around the world and assisted people in building their own successful network Marketing businesses. His passion is helping people see success of their own by teaching them what to do.