Are You Attracting or Repelling People With Your Brand?

Full Video Transcript

How to Improve Your Online Brand

Hey everyone, this is Darin Kidd. I hope you are having a great week and I’m excited to share some information with you today on how to improve your online brand. And so if that sounds good to you, let me know. As you’re joining, because we are broadcasting on multiple platforms, let me know where you’re watching from what city, state, province in Canada, what country, and I hope your weather is as beautiful as it is here today in Virginia. And I left my blinds up and yeah, I know the glow is pretty strong on the right side here, or maybe your left side, but I love the sunshine. So I’m excited to go ahead and get started. Now, we’re going to keep this pretty brief. And as you look on the screen, you will see a free download. If you’ve not had a chance to take advantage of that, go ahead, darinkidd.com/facebook. Just gives you about 20 tips to help you when it comes to online marketing, building your brand, and attracting more people to you.

Hey everybody, thanks for joining. So here’s the thing, are you repelling or attracting more people to you when it comes to your brand? There’s a saying that I heard many years ago that said, look, your actions are speaking so loudly I can’t hear what you’re saying. And we can portray one thing, but if our image on social media and online is saying another thing, then it causes confusion. And then they don’t believe what we’re saying anyway. So I was looking up what is a brand? And I was looking at different definitions right before I started, as I was preparing for the training. And here’s a couple of things that I saw.

What is a Brand?

Okay, what is a brand? A following, a reputation and results. Okay? A following, a reputation and results. Another definition, or not definition, but a description. Branding is all of the ways you establish an image of your company in your customer’s eyes. Now, for all of you that are watching, we have a lot of entrepreneurs, pretty much the majority of the people that follow me are entrepreneurs. A lot of you are in the network marketing space. I know I see Lynn who is doing big things in the insurance business, also in real estate. We’ve got quite a few of you here that are in different professions. So we really are our brand. It’s not some building. It is actually us. And so what I did, I’m like, okay, what are seven things that I can go over that are very simple?

They’re something that you can implement today, they’re very simple to do and that’s exactly what I’m going to give you. So let’s start out with number one. Number one is, and I know these sound so simple, but I’m just telling you, it helped me go from zero followers to several hundred thousand. It helped me when I was building my network marketing business, attracting people to me that were top leaders in different states and different countries that ended up helping me build a massive business. And it came from me building my online brand. And these are things that you don’t have to spend any money, they’re things that you can start implementing today. And I will tell you this, that our brand can work for us or against us. So as I give you these things, they’re not just theory, they’re not things that I’ve thought about, I read about.

Yes, I have thought about it, I have read about it, but I’ve actually lived these out and I’ve made a lot of mistakes when it comes to building an online brand. And in today’s times, it is more important than ever to make sure that you’re doing the right things. And if you think about it, if you attracted one top leader in your company, let’s say that you do some of these things and you attract one top leader, or maybe you attract someone and you sell that big life insurance policy, or maybe you the real estate deal. Back when we had our frozen yogurt franchises and I was building my network marketing business at the same time, because I built my brand, money follows eyeballs, and influence. And then what happened was I was using my brand to even promote the stores, the locations, when we opened those.

1. You Want to Be YOU

And we had people that came in that were sharing. So we got massive traction from using online branding. So whether you have a traditional business, whether you’re in network marketing, real estate, insurance, it doesn’t matter because here’s the deal, you take you with you everywhere that you go. So number one, so even though it’s simple, don’t let the simplicity just go over your head and go, “Ah, not that big a deal.” All of these are big deals. Number one, you want to be, you. You want to be real and you want to be authentic. This is not the place. There are times and places where you copy someone else, you be a copycat. You’ve heard me joke around and say this before, like it’s okay to be a copycat as long as you’re copying the right cat.

Now that’s okay when you’re going, “Okay, what do I need to do to become the top producer in the company,” and you find out some of the things that they’re doing and you model what they do, that’s modeling knowledge. Yeah, that’s okay. But when it comes to your online brand, you want to be you. How many of you have, you’ve seen someone online and you’re like, “Oh my gosh.” Some of you may say this about me, I don’t know. But you go, “That is the most agitating person I’ve ever seen in my life.” Why would anybody watch this person? But yet, guess what? You’re watching that person. And then most likely you went out and you talked about that person to someone else. But man, if you’ve been following this person, are they not so annoying and agitating, but like attracts like. You’re going to attract the people to you that are more like you, right?

And if you do the right things, you’re also going to attract the people that are ideal clients and prospects for you. So culture, I know when you’re building a team and you’re building a winning team, no matter what profession, right? Culture attracts what it is, repels what it’s not. People are sick of fake. How many of you agree? How many of you agree? People are sick of fake people. They want to see something that’s real. There’s a reason. I was looking at a list, it’s been a while back, of the top shows on TV. There was a huge percentage of those shows that were reality TV shows. As crazy as they are, they were in the top. Because people, even though it’s crazy, they want to see real, and I know some of them are not that real, they’re pretending to be real.

But you want to be you, okay? Because everyone else has taken. You want to be you. And you’re going to find that when you’re real, when you’re authentic, when you’re transparent, then you’re going to attract more people like you to you. And I have people that will reach out to me going, “Hey, look,” back when I was a distributor in the field in the network marketing space and they’re like, “Hey, look, I’ve been looking around and looking for a sponsor. And I saw your online, your Facebook, and I love who you are.” And then I’m sure that I lost people because I wasn’t their cup of tea. Right? So for me, they’re like, “Hey, I love that you have faith, family, finance. I love that you’re into nutrition and you love working out.” Or, “Hey, I love your sense of humor,” right? Not too many people say that, but I like my sense of humor, I entertain myself. Anybody else do that? So what you want to do is you want to be you, be authentic. Like attracts like.

Number two. Oh and another bullet point that I have, this is why I have notes so we can keep this short and brief and keep me on track, which is very hard to do. Like any of you that know me, that have been around me any period of time, like it’s squirrel over here and it’s squirrel over there, it’s my ADD, ADHD, I don’t know, my brain. So I’ve got notes. You should be proud of me. Okay? Let me know if you’re proud of me. We as adults do not tell people that we’re proud of them enough.

Would you agree with that one? Right. I know growing up, my dad, this is a side note, talking about squirrel. I had the best parents on the planet. My mom’s still living. My dad passed away 11 years ago this month. But he was from the old school. He never told me directly he was proud of me, but he would tell other people. And I found myself wanting that and going to other places, trying to find that. And so just as you’re building your team, if you just tell people, look for ways to encourage and praise people and say, “I’m proud of you.” This morning, I was like, you know what? I have not done a really good job of that with my kids recently. So before my two youngest girls got out of the car this morning, I’m like, “Hey, listen. I just want to let you know that I’m proud of you.”

And I gave them several reasons that I was proud of each one of them because I don’t think we share that enough. So anyway, I’m not doing all this for you to tell me I’m proud, but it just gave me a side note. All right, let’s talk about the bullet point. People want to do business with people they know, like and trust. People want to do this with people they know, like, and trust. Online, your brand, that allows them to get to that know, like, and trust factor much faster than we’ve ever had in the past when we didn’t have the things, the resources that we have available today. Number two, do a social media audit. Right? Thank you, Jerry. I appreciate that, and Patricia, and Kelly. Thanks everybody.

2. Do a Social Media Audit

But do a social media audit. Have you ever had someone reach out to you, and I had this happen to me, and what they did was they go, “Hey Darin, listen.” And again, this is when I was a distributor. I’m in no company now, let me just make that very clear, no company. But years ago, I had someone reach out locally, about 30 minutes from me and they go, “Hey, Darin, and I’m ready to join your company. I’m ready to buy the products, join the company at the biggest package you have available,” and they told me the dollar amount. And I’m like, “Well, wait a minute. What do you know about the products and the company?” Because I knew something was up, like how did they know everything, but they’re just calling me to get started. Well, I know all about the products. I’ve sampled them, I love them. I know about the business. I’ve watched everything. And I’m like, “Well, you need to go back to the person that shared that information with you because obviously they’ve done a good job.”

And I don’t take people from people. I believe we reap what we sow. We reap not only what we sow but much more. Here’s what they told me, “You go look at their social media and you tell me if you would want to get in business with someone like that.” And when I went and looked at the person’s social media, how do you argue with something like that? If they’re putting all this crazy stuff on social media. And you may go, “Hey, Darin, you know what? I don’t really care. I am who I am. I’m going to post that stuff, the political stuff and the negative stuff and all of that.” It’s okay. As long as you understand that is your personal brand and like attracts like.

And having a bird’s eye view, when I had a massive organization of hundreds of thousands of people and I could see one leg, one organization and go, “Oh my gosh. It’s like they’re interviewing.” Right? Hey, if you’re positive, a happy person and you love helping people and you want to have fun, then come join us. Because the entire organization was exactly that way. Then I had other organizations where it would be like drama, drama, drama, and it was always something negative. And I’m like, “Oh my goodness,” it was a magnet. So go back and look at your past five to 10 posts on social media and just say, “Look, I’m just going to evaluate and see what it looks like.” Because sometimes you have to step outside. It’s hard to see the picture when you’re in the frame, is what Les Brown says. It’s hard to read the label when you’re in the box. So step back and look at your previous social media posts and ask yourself, “Would I want to do business with me?” So do that little social media audit.

3. Invest in Yourself

Number three, invest in yourself to become more attractive. People love it when they’re following someone that is on purpose. People love to follow winners. And so are you investing in you? You are your best investment. We don’t get paid what we want, we get paid what we are. And if we want to make more, we have to become more. And how do we make more money? It’s determined by how much value we bring to the marketplace. So how do you bring more value? You work on you. You work on becoming a better version every single day than you possibly could. Every day, getting a little bit better, a little bit better, a little bit better. And people notice that, they pay attention. John Maxwell says, once again, he goes, “Look, if you think you’re leading and you look behind you and there’s no one there, you’re merely taking a walk.”

When you start leading and before you can lead anyone else, you have to lead yourself. So invest in yourself. Everything rises and falls on leadership. People want to follow winners and people that have a life of purpose. When you’re very intentional about your growth and where you’re going, that is very attractive and people want to be around that.

4. Get Good at One Platform

Number four, focus on getting good at one platform. When it comes to building your online brand, don’t worry about 500 different things like, “Hey, I want to be on Twitter and I want to be on Instagram and I want to be on YouTube and clubhouse. You have to hone in and just focus on getting good at one place. Now, once you get good on one platform and you’ve got everything, your bio, what does that say about you? And your cover photo, the biggest real estate on your Facebook page, right?

And what are some things like, faith, family, fitness, whatever it may be. Travel, pet lover, whatever it is, work on doing really well using that platform. Then you can expand to other places. How do I know it’s not a good idea to try and do everything? Because I’ve done that. And I’ll spin a plate over here, try to get Twitter going and then try to get Instagram and try to get Facebook. And I don’t do any of them well. But once I slow down to go fast and I just go, okay, I’ve got to do some basic things a little bit better, then you expand. Some of you are already on two or three platforms and you’re doing a great job. But what I’m saying is sometimes you have to slow down to go fast, but at least focus on getting one of them honed in and then you can move to other platforms. And that’s a whole nother conversation.

5. Provide Value

Number five, provide value. Okay? Provide value. The 80/20 rule. 80% of the time, you should be providing value to people that are following you. If you’re nonstop, putting up stuff just about your business or what you do, they’re going to unfollow. It’s like sitting down to watch Netflix and it’s nothing but commercials. You’re going to turn the TV off and go, “There’s got to be something better to do than just watch commercials.” So think about how can you serve your audience? And it doesn’t have to be value about your specific products or services, it could be things that maybe even relate to that field. Maybe you have products that help with health and you’re giving tips on better sleep, right? And so you’re giving tips on better sleep. How can you provide value to your audience and the 80/20 rule?

So let’s just say, for example, your posting seven days a week, once a day. Five of those times should be about your faith, your family, your finance, fun, humor, whatever those. And I know Brian Fryer, a great friend of mine and an awesome trainer says, “What are five pillars that say something about you?” Okay. What are five things? Like faith, family, finance, travel, pets. And then those five days, once a week, okay, I’m going to post one day about faith and one day about my family and one day about humor and one day about travel. Just gives you some ideas of things you can do.

6. Be a Storyteller

Number six, be a storyteller, not a fact teller. Be a storyteller, not a fact teller. Stories sell, facts tell. So as you’re building your brand online, remember people don’t buy ingredients, they don’t buy products, they buy results. As you’re sharing stories about your products, your services or your business, I just say, I’m going to go ahead and put that tip in just to remind you, a little friendly reminder, what are the benefits that the people receive from what you have to offer when you do sprinkle in 20% of the time, something, a curiosity post or something about your business? So be a storyteller, not a fact teller. Stories sell, facts tell.

7. Take Time to Tweak

And last but not least, number seven, it’s the T and the T. It’s the T and the T. When it comes to building your online brand, to making sure that you’re attracting people and not repelling people. The first T, remember it takes time to build an online brand. It’s not overnight. It’s going to take time. It’s going to take some tweaking, it’s going to take some adjusting. It’s going to take some making mistakes and getting a little bit better. But you’re going to continue to plan, do and review.

And the other T, when it comes to the T and the T, is the timing of the people that are watching you. Even if they’re not liking or commenting or engaging or sharing yet, it doesn’t mean they’re not watching. My philosophy was, look, I’m going to share and follow up and do the right things online and that person will eventually recruit or sell themselves if I’m doing the right thing. So that’s the T and the T. So just a quick recap. And let me know what’s your favorite tip, or if you had an aha, put aha in the comments, if you had an aha moment. If you have some people that you’re like, “Man, they need to hear this,” make sure you tag them and then feel free to smash that heart button and then let me know if you also have shared it.

So just recap. Number one, be you, be real and authentic. Okay? Number two, do a social media audit. Look back at your five or 10 previous posts. What does that say about you? Would you want to do business with you? Number three, invest in yourself to become more attractive and to improve your online brand and to attract people to you and not repel them. Number four, focus on getting good at one platform. Number five, provide value. The 80/20 rule is a good rule of thumb. Number six, be a story teller, not a fact teller. Stories sell, fact tell. And then number seven, the T and the T, time and timing. It takes time to build an online brand and it’s also the right timing. You do not want someone to become a customer or join the business with you unless the timing is right.

The friend of mine, many years ago that I went to and I knew she would be a superstar at what I was doing, but it wasn’t the right timing. And no doesn’t mean no, it means not now. And so for her, she goes, “Man, I love my job. I get to work early because I want to, I stay after because I want to. Darin, I can’t wait to work every day.” And I go, “Hey, no worries. Hey Pam, do you mind if I keep you updated on how I’m doing?” She’s like, “Sure.”

It Will Happen

Six months later, the company was sold. She now hated the job that she loved so much six months before. She could not stand her new manager and she was worried about losing her job. She joined the company, hit one of the top positions. No didn’t mean no, it means not now. So timing. So if you’re taking time being consistent, building your online brand and doing the right things to attract the right people to you and repel the wrong ones away from you, and then the timing of the people that are watching and following you, it’ll happen when it’s supposed to happen. So I hope you got some great tips. Have a blessed rest of your day and can’t wait to see you on next week’s training. Take care, everyone.

ABOUT DARIN

Darin Kidd is one of the most in demand trainers in Network Marketing today. After his vast 28 years in the industry, he has acquired a lot of knowledge. He is a multiple seven figure earner with over 1,000 personal recruits and built teams of thousands of distributors.

As an accomplished trainer and mentor, he has led hundreds of live events around the world and assisted people in building their own successful network Marketing businesses. His passion is helping people see success of their own by teaching them what to do.