Top Income Producing Activities To Grow Your Business In 2021!

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Get to Where You Want to Be

Hey everyone, this is Darin Kidd. Thanks for joining. Listen, I appreciate you taking a few minutes to take a look at these trainings because on my channel every single week, we give you tips, techniques, strategies, and training to help you get to where you want to be sooner than later, and help you succeed now when it comes to building your business. It’s always great if you’re on YouTube or Facebook or whatever platform you’re watching, because we are broadcasting on multiple platforms. Make sure you subscribe to that channel. Make sure you like the page and then also too, let me know where you’re watching from as you join, whether it’s live or on replay.

Now, today what I want to do is I want to talk to you about something that absolutely can and will make a big impact in your business. We’re going to talk about top income-producing activities to grow your business in 2021. So if that sounds good to you, let me know and I want to make sure that we’re doing these trainings as fast as I possibly can, but still delivering the content that I need to deliver to you. I know everyone is busy, but we can help you grow your business further faster, and give you that content in a shorter time frame as we possibly can.

Now, I want to start off by sharing with you some quotes.  I don’t know how many of you have ever heard of Peter Drucker, but in Business Week they celebrated him as the man who invented management. And I’ve heard many people that have looked at him as a mentor in their life and here’s some quotes that I was looking up earlier that I really like, okay? Because what I want to do is I want to help you get the right mindset to help you before we go into the training.

Here’s a quote that he had, Peter Drucker, “The best way to predict your future is to create it.” Okay? “The best way to predict your future is to create it.” I love that one. Here’s another one, “There are two types of people in the business community, those who produce results and those who give reasons why they didn’t.” Like in the network marketing profession, you’ll hear a lot of times we’ll say this. “We can make money or we can make excuses, but we can’t make both.” Okay, so that was a quote from him. “Two types of people in the business community, those who produce results and those who give reasons why they didn’t.”

Here’s another good quote, “If you want something new, you have to stop doing something old.” You have to displace it. So I’m going to give you some new things to do today that you can use to displace some other habits maybe that are not getting you to where you want to be. And then the last quote that I’m going to share with you is, “There’s nothing worse than doing the wrong thing well.” Okay, I don’t know how many of you can relate to that one, I know I can. There’s been periods in my business career where I was really good at doing the wrong thing.

Produce More Income in 2021

So let me give you some tips and then I’m going to give you five things to help you produce more income in 2021. So here’s a tip to set things up. There’s a difference in being busy and being productive. We can be really busy. How many times at the end of the day going, “Man, I was just so busy today.” But yet it did not move us in the direction of our goals or our dreams. It didn’t help, but maybe you rank advance. It didn’t help you make more sales, because we were very busy.

So there’s the difference in being busy and being productive. It’s not how much we do, it’s the effectiveness of what we do. So different people call it different things. I’ve heard it called HPAs, like high-payoff activities. I’ve heard it called PPAs, profit-producing activities. And I’ve heard it called MMA, money-making activities. If you have something different, drop it in the comments, if you’ve heard of another way of people to talk about that.

But here’s what I did, and a mentor of mine taught me this a long time ago, he goes, “Look, you want to evaluate the time cost of what you do.” Here’s the way that I look at it. It’s not the money that I’m making right now, it’s the goal that I have. And let me just use 100,000 in the next 12 months to make it really simple. So if your goal, if you’re like, “Hey, look, I want to make $100,000 in the next 12 months,” then your time is worth about $50 an hour. So even if you’re not there yet, I would start thinking this way. Everything that I do, I evaluate, is this worth $50 an hour?

Now, maybe some of you are already at $100,000 a year and you’re like, “No, I want to make $1 million a year.” Well, then your time is worth $500 an hour. So this is when I stopped listening to my broke friends and family when they would say, “Why are you letting somebody else mow your grass? That’s crazy. You can’t mow your own grass?” And I’m like, “No, what’s crazy is if I spend,” because we have a two and a half acre yard, “if I spend four hours mowing my grass, and I can pay somebody $100 to mow my grass. If my time is worth $50 an hour, if my goal was to make a $100,000 a year, well, then I lose money by mowing my own grass, by washing my own car.”

5 High Payoff Behaviors

Maybe you’re paying somebody to go get your groceries. So when you start evaluating the time cost of what you do, and then making sure that you’re focused on HPAs, high-payoff activities, or PPAs profit-producing activities, or MMAs like money-making activities, it starts to change your behavior. You start paying attention to the things that you do and the things that you delegate to someone else. So if you can pay somebody $20 to wash your car, pay them to wash your car while you’re focused on doing things to move you toward your goal.

Here’s another tip. Time block throughout the week. So maybe it’s Sunday night you set aside, “Hey, look, every Sunday night, I’m going to take 30 minutes, I’m going to take an hour and I’m going to go ahead and plan out my week before it starts.” And this is again, if we don’t control our day, our day controls us. We all have the same 24 hours. We have the same suitcase. It’s what we do in that 24 hours that counts. And I’m going to give you the tips exactly what to do. Five tips in just a second, but I’m helping prepare you for those tips. So the time block, either we run the day or the day runs us.

So do you know what hours the following week you’re going to work? I recently interviewed a mom who is a special ed teacher, and I believe her two kids are three-years-old and five-years-old. She goes, “Look, I’ve really never done network marketing, but what I did was I knew that I could show up to work a little bit early so I actually get to work at 5:30 in the morning.” And she’s like, “Darin, being a special ed teacher, I don’t have a lot of contacts being a teacher, but I would show up at 5:30 and sit in the parking lot and I knew I had a certain amount of time to build my business.”

And then what she did was, she would make the most out of her lunch break. And then at night when she got home and her husband worked a full-time job. So what she would do is she would after the kids got in bed, she was spend an additional amount of time reaching out to people and following up, and doing some of the things I’m going to share with you. And then doing that, I go, “Look, how many days a week do you work?” She goes, “I work six days a week and I take one day off every single week.”

“Okay, how many hours are you working a day?” Because she told me that she was reaching out to 100, 150 people a week her first two to three weeks in the business. Then she went to about 10 or 15 a day and I’m like, “Okay, for all the people that are listening, they’re going, “Oh my gosh, how much time does that take?” She goes, “I work about two hours a day,” but she time blocked her schedule each week. She knew when she was going to work, how long she was going to work, and then she made the most during those minutes by focusing on the money-making activities, the profit-producing activities.

Make the Most of the Time You Have

So time block and what’s going to happen is you will start to create a DMO, a daily method of operation. And once you create that ritual, those habits, then eventually those habits and those rituals create us. We just do them every single day. We focus on doing the right activities. And that is a lead measure of what’s to come. See, if you’re doing the right things and you’re making the most out of the time that you have, because I can’t tell you how many people that I coach and I work with that they go, “Look, I’m full-time in network marketing,” but yet they’re not really full-time.

It doesn’t mean they do full-time activity. It means that they quit their job too soon. They can’t find a job. It doesn’t mean that they’re doing full-time activity, but yet I’ll coach someone else, maybe a single mom who goes, “Look, I only have 10 hours a week. I’ve got several kids. I’ve got my own business” and they will do more in the 10 hours than the full-time person did throughout the entire week because they make the most out of everything single minute. And so what are lead measures? A lagging measure or lagging indicator would be you sharing your volume, your sales in your organization. It’s already happened. You can’t control it.

A lead measure is what are the things that you can do that will lead you to new sales, new reps, new recruits into your business? And so when you look at lead measures, here’s the way that I would break up my day. So when I was in the field and I know we have a lot of people that are in different careers watching this right now. We got a lot of people in network marketing. Here’s the way that I would break up my day. 25% of my day, whatever time that you have whether it’s five hours a week, 10 hours a week, 100 hours a week, I would spend 25% of my time prospecting for, prospecting for me.

The next 25% I would spend following up with those prospects because the fortune is in the follow-ups. The third 25% I would spend supporting my organization doing three-way calls, doing three-way messenger chats. Helping them get customers and get customer getters. And the last 25% of my time, what I would do is I would spend promoting something whether it was a company training, maybe it was an overview of the products and the business model, whatever it may be. Maybe it was a promotion. It was an incentive. I would spend that last 25% doing that. Now in the beginning, if you’re like, “Hey, look, I really don’t have a big team.” Then you can spend more time prospecting, more time following up, which will lead you to a team so you can do more of those other things.

Grow Your List

All right, now let’s talk about the high-payoff activities. Number one high-payoff activity, growing your list on a daily basis, growing your list. It’s not about converting people every single day, making sales, getting recruits. Yeah, that’s a goal, but it’s how many conversations and you start with your list. So your list, we used to go, “Hey, look, two a day.” Now this is before social media. So you had to leave your house and go work at meeting two people a day, two people a day. And you go, “Well, is that that big a deal?” Well, doing that five days a week, that’s 40 in a month. So in a year, you’ve grown your list 480 people. Now that was spare time.

And again, this is old school back in the day, you had to leave your house. But in your spare time, it would be three to five a day. If you’re full-time, it’s 10 a day. Just don’t tell your people you’re doing 10 a day. You’ll intimidate your organization. Okay? So you are building your list. Now with social media, like some of you with Facebook groups and Instagram and using hashtags, using attraction marketing, your list is building faster in 30 days than we used to in an entire year. So technology has definitely been a blessing when it comes to growing your list. That’s number one.

Reach Out

Number two is reaching out. If you’re not reaching out letting people know you’re in business, let me say, for example, Stacy. I can’t call Stacy. If I was in the field and I was a distributor and go, “Stacy, I’m really upset. You haven’t supported me and my business.” And she’s like, Darin, “I didn’t know you had a business. How can you be mad at me for not supporting you if you never gave me the opportunity?” You can have a beautiful traditional business or a franchise if you don’t put an open for business sign on the door, they don’t even know to come in. You’re going to go out of business. So number two is reaching out and creating conversations on a daily basis.

So again, this is part of creating your DMO, your daily method of operation every day. How many people have you reached out to to start new conversations, which leads to sharing your product, your services, and your business model? And so you’re going, “Hey, look, how many times a day was the story shared with their products, services or business? Every single day.

Follow Up

Number three, follow-ups. You can reach out to people every day. You can create conversations. You can share the information about what you do via third-party tools, websites, videos, but most people are never going to reach back out to you no matter how excited they are. The fortune is in the follow-ups. So you want to make sure that you’re taking them through the touch points. Are you adding them to your Facebook groups? Are you sharing stories? Because stories sell and facts tell. That’s a big part of it.

Attraction Marketing

Number four, using social media and attraction marketing. Using social media and attraction marketing. If you go to DarinKidd.com/Facebook that you see on the screen right now, you can download 20 tips. 20 of my top tips when using Facebook and attraction marketing. You’ll get an offer once you download that. I did over an hour of training going in depth teaching you a lot of simple tips, techniques and strategies on what to do to get more likes, more comments, more engagement, more shares, more hot prospects reaching out to you.

And we offered that, I think it’s $7.99, right now, but you can download that resource for free. And if you want to take advantage of that, you can do that as well. But using social media and attraction marketing, and it’s not just on the days that you post something about what you do with your products or your services, or results, stories, testimonials. It’s about doing the right things in-between as well.

Promoting Systems

And then the last high-payoff activity is promoting and using systems. You want an organization that is system-dependent, not necessarily people-dependent. What if you get sick? What if you want to go out of the country to a private island with your family and you have no internet or cell phone service for a month? You still want your business to continue to build with or without you. So promoting systems is if you’re reaching out to me. For example, Lisa reaches out to me and she has a question, and I know that that question is in the back office. I can say, “Hey, Lisa, are you in front of your computer? Let me let you log into your back office. Let me show you where to find that information. And then if we can’t find it there, then you’re going to want to call customer service.”

So if you teach them, if you give them a fish, you feed them for the day. If you teach them to fish, you feed them for a lifetime. So you learn to promote systems. You promote trainings whether it’s a company training, your organization, their training. And so those are the five high-payoff activities that I recommend you focusing on when it comes to increasing your income, being more productive, focusing not just on being busy, but being productive.

Number one was growing your list, your database, your potential prospects on a daily basis. Number two, reaching out, creating conversations on a daily basis. Number three, following up, the fortune is in the follow-ups. Number four, using social media and attraction marketing and number five promoting and using systems to where you build an organization that is system-dependent and not people-dependent.

Bonus Tip!

Let me know in the comments what was your favorite tip. And then last but not least, I’ll just give you one more bonus tip. Performance measured is performance improved. Okay? You can’t manage what you don’t measure. Track these things on a daily basis and really quickly you will find out, “Hey, am I being busy or am I being productive?” So if you enjoyed the training today and you want more trainings like this kind of short to the point, you can tell I’m working hard at trying to be brief. Smash that heart button. If you have someone that you know, hey, look, they need to hear these things when it comes to helping them in their business, make sure you tag them in the comments.

Get Your Free Download!

If you have groups or different places that you want to share this to help your organization get to where they want to be sort of the later, make sure to do that. And then if you want to take advantage of the free download, that is available for you and it is on the screen, DarinKidd.com/Facebook. So I hope you have an awesome rest of your day. As always, I appreciate you tuning in and we will see you on the next weekly training. Take care.

ABOUT DARIN

Darin Kidd is one of the most in demand trainers in Network Marketing today. After his vast 28 years in the industry, he has acquired a lot of knowledge. He is a multiple seven figure earner with over 1,000 personal recruits and built teams of thousands of distributors.

As an accomplished trainer and mentor, he has led hundreds of live events around the world and assisted people in building their own successful network Marketing businesses. His passion is helping people see success of their own by teaching them what to do.